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Beautiful Arrangements &
Bucket-Style Flowers

In the Heart of Roncesvalles

Looking for top-of-the-season flowers and simple vases that blend unpretentiously with the scenery? Or showstoppers that electrify the setting? Willem & Jools delivers… all over the GTA.

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Monday — Saturday: 10am – 6pm
Sundays: 11am – 4pm

Need Flowers?

You’ve come to the right place.

The right place, that is, for locally-sourced flowers in sync with Canada’s growing season. Willem & Jools offers a totally fresh approach to flowers by specializing in European bucket style inventory. We bring unparalleled quality to our weddings, events and corporate offices work. The same goes for low-maintenance plants, hand-crafted and locally sourced gift items and all-occasion greeting cards. Drop in or drop us a line: we deliver far and wide.



Willem & Jools owner and florist Joanne Winkelaar has an interesting surname. It translates from the Dutch word for “shopkeeper.” With her Dutch blood and 15 years designing arrangements for events all over the GTA and beyond under her belt, it seemed high time she finally opened her own store. It’s all been a matter of location. Finally, in 2014 she saw her opportunity: a spot in her neighbourhood of nearly two decades. Joanne’s mission is to continue her tradition of delivering beautiful arrangements throughout the GTA while offering the best in-store floral selection in town.

Yes, We Deliver!

Literally and figuratively.

Where? Everywhere! Our reach is far (from Hamilton to Whitby) and wide (every corner of the GTA).

What? All size arrangements for every occasion, big or small. Know what you want? Don’t have a clue? No problem. We keep a robust inventory of top-of-the-season flowers and unusual vases. Call us with your thoughtful message, budget and occasion details and we will design the perfect arrangement, delivered to your door.

More Photos?

Willem & Jools is on Instagram!

Weddings, Parties, Everything!

Bucket Flowers and Arrangements for Every Occasion

It’s official. We are open to the public and now you can come in and browse our amazing selection of fresh cut flowers and awesome selection of hard-to-find must-have giftware and non-perishables. That’s our “front door” side of things. We also do a brisk trade in “back door” business, delivering flowers all around the city for occasions big and small.

  • “Wow. Do I love this shop or do I love this shop! The owner’s tastes are just amazing. It’s like she’s a florist’s florist. Her arrangements are the ideal for this super hip neighbourhood. They are never pretentious and she has this nose for deals on all the floral exotica. “

    LIZ – Toronto
  • Lovely little shop! I ordered some flowers for my sister in laws birthday and they made a gorgeous arrangement. They also have plants, cards and a thoughtful selection of gifts.

    KIM M –  Bancroft
  • Beautiful bouquets, designed with impeccable taste, and adorable gift items. I picked up some beautiful orchids in small pots for teacher’s gifts in June and they were an absolute hit! Also great for hostess gifts.

    ABBY G – Toronto
Drop in for an event consultation, browse our inventory or just say hello.
  • 125 Roncesvalles Avenue, Toronto, Ontario | M6R-2K9
  • 416-588-5566
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We’ll get back to you right away.

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Willem & Jools is a boutique florist offering sensational fresh-cut flowers and arrangements in store or delivered around the GTA as well as hand-curated, locally sourced unique gifts and cards.
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