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Still figuring out what to get for Valentine's Day? You're not alone. Flowers are one of the most popular gifts in Toronto for a reason: they're romantic, they're beautiful, and let's be honest, they're hard to mess up.
But with so many options out there, it can be tough to know what to choose. Red roses? Something more unique? What if they're not really a "roses" person?
We've put together this guide to help you find the best Valentine's Day flowers—whether you're shopping for a girlfriend, wife, boyfriend, best friend, or mom. Plus, we'll cover when to order from Willem & Jools, how to get same-day delivery in Toronto, and options for every budget.

Red roses are still the #1 most-searched flower for Valentine's Day, and that's not changing anytime soon. They're the universal symbol of romantic love; they are bold, beautiful, and unmistakable.
If you're sending flowers to your wife, girlfriend, or partner, you really can't go wrong here. A dozen red roses say "I love you" without any guesswork.
How we do it: We love pairing deep red roses with lush greenery, eucalyptus, ruscus, maybe some Italian pittosporum so it feels more like a garden than a stiff arrangement. Want something a bit different? We'll add white lilies or a few orchid stems for contrast.
Great for: Your person. The one you're head-over-heels for. Anniversaries. Or anytime you want to say, "I really, really love you."

Not every Valentine's bouquet needs to scream romance. Pink and peach roses are softer; they say "I appreciate you" or "you're wonderful" without the intensity of red. Perfect for the people you love who aren't necessarily your romantic partner.
How we do it: We mix blush and peach roses with soft peonies (when we can get them), white ranunculus, or little sprigs of lavender. The result is elegant and heartfelt without being too much.
Great for: Moms. Best friends. Sisters. A new relationship where you're still figuring things out.

Tulips actually symbolize perfect love. And they bloom right around February, so they're incredibly fresh this time of year. Paired with lilies, you get a bouquet that feels modern and vibrant, perfect for someone who'd rather skip the traditional stuff.
How we do it: Soft pink or coral tulips with white lilies, then we throw in some unexpected colour, maybe deep purple anemones or burgundy ranunculus. It's contemporary but still romantic.
Great for: Anyone who appreciates good design. People who like things a little different. Partners with bold taste.

Dried flowers have made a serious comeback, and we get it. They're beautiful. They're sustainable. And unlike fresh flowers, they don't die after a week—a dried bouquet can last months, even years. It's a gift that keeps reminding someone you love them.
How we do it: Preserved roses, bunny tails, dried lavender, pampas grass, and eucalyptus in warm, muted tones—dusty pinks, soft creams, natural wheat colours. It's got that vintage, cottagecore vibe without feeling dated.
Great for: Anyone who cares about sustainability. Vintage lovers. People who'd rather have a keepsake than something that fades.

Some people don't want their bouquet to look like it came from a florist. They want something that feels wild, organic, like you just picked it from a meadow on your way over. We love making these.
How we do it: Whatever's seasonal and beautiful—chamomile, Queen Anne's lace, garden roses, sweet peas, stock, lots of loose greenery. We wrap the stems, sometimes with twine. It's relaxed and romantic in a completely different way.
Great for: Nature lovers. Bohemian souls. Couples who spend their weekends hiking. Anyone who finds traditional bouquets too formal.

Want to stand out? Orchids make a statement. They're exotic, sophisticated, and they last way longer than most cut flowers. Plus, potted orchids can bloom for years with the proper care.
Great for: Someone with sophisticated taste. People who love modern design. Anyone you really want to impress.

Look, it's Valentine's Day. Sometimes you want a bouquet that's unmistakably, unapologetically romantic. A heart-shaped arrangement is playful and sweet; it says exactly what you mean without being subtle about it.
How we do it: Usually roses—soft pinks, deep reds, or a beautiful gradient—arranged in a heart shape with greenery softening the edges. We can mix in spray roses or other small blooms for texture.
Great for: Romantic partners. Surprise deliveries to the office. Anyone who loves a grand gesture.
If you're curious about the meaning behind different colours (yes, it's a real thing), here's a quick breakdown:
Red: Deep, romantic love. The classic.
Pink: Gratitude, admiration, happiness. Perfect for friends and family.
Peach: Sincerity and appreciation. A warm "thank you."
White: New beginnings, purity. Great for new relationships.
Yellow: Friendship and joy. (Not typically romantic—keep that in mind!)
Orange: Enthusiasm and desire. The "I like you as more than a friend" colour.
Lavender: Love at first sight. Enchantment. A little bit magical.
Order early. Valentine's Day is the busiest week of the year for florists. Red roses especially go fast. If you want the best selection (and your preferred delivery time), place your order a few days ahead—ideally by February 10th.
Think about timing. Sending to their office? Morning delivery means they get to show off all day. Sending to their home? Afternoon or evening, make sure they're actually there to receive it.
Want something custom? Just tell us. Favourite colours, flowers they love, a specific vibe you're going for—we're happy to create something that's completely theirs.
Whether you go for classic red roses or something totally unexpected, we're here to help you get it right.
Browse our Valentine's Day collection online, stop by our shop at 125 Roncesvalles Avenue, or call us at 416-588-5566. We deliver across Toronto and the GTA, with same-day delivery available on select arrangements.
At least a few days ahead—ideally by February 10th. Valentine's week is our busiest of the year, and popular flowers (especially red roses) sell out fast. Same-day delivery is available, but your options will be more limited.
Absolutely. Please tell us their favourite flowers, colours, or the general vibe you're going for, and we'll create something just for them. Call us at 416-588-5566, email willemandjools@gmail.com, or stop by the shop.
No worries—there are gorgeous options at every price point. Tulips are in season and beautiful. Carnations last forever and come in amazing colours. Mixed bouquets are often more affordable than single-variety arrangements. We're happy to work with any budget.
Yes! We deliver across Toronto and the GTA, from Oakville to Ajax. Same-day delivery is available, but slots fill up quickly—ordering ahead is the best way to get your preferred time.
Pink or peach roses are lovely for friends and family. Yellow is great for friendship (just avoid it for romantic interests). Tulips work for pretty much anyone. Tell us the relationship and we'll help you pick the right thing.
Trim the stems at an angle, use the flower food we include, change the water every couple of days, and keep them away from direct sunlight and heaters. Most bouquets last about a week with good care. If you want something that lasts forever, go with dried flowers.
Of course. Every order includes a card for your personal message. Keep it short and heartfelt—a few genuine words mean more than a paragraph.
We're a local Toronto florist with Dutch roots and a thing for beautiful design. Everything we make is handcrafted—no cookie-cutter arrangements, no sad grocery store bouquets.
Locally sourced: We partner with Ontario farmers and import from trusted Dutch growers. Fresh flowers, quality you can see.
Same-day delivery: Across Toronto and the GTA. Order early for the best selection.
Custom orders welcome: Want something specific? Just ask. We love creating one-of-a-kind arrangements.
Real people, real shop: Visit us at 125 Roncesvalles Avenue in Toronto. We're not a faceless online company—we're your neighbours.